FACTORS INFLUENCING CONSUMER BEHAVIOR IN INTERNATIONAL MARKETING

Abstract

This article examines the key factors that influence consumer behavior in the
context of international marketing. Understanding consumer behavior is crucial for
companies to design successful marketing strategies, especially when operating in
diverse global markets. The study highlights the various internal and external
factors, such as cultural influences, social status, psychological factors, and
technological advancements, that shape consumer decision-making across different
countries. The article also discusses how businesses can leverage these factors to
effectively reach international consumers and tailor their products and services to
meet the needs of specific markets.