Abstract
This article examines the pedagogical and psychological
opportunities of using IVEN technology in the educational process. Within the
context of a digital learning environment, the study highlights the role of IVEN
technology in enhancing students' cognitive activity, learning motivation,
independent thinking, and social-communicative competencies based on scientific
and theoretical foundations. Furthermore, the paper discusses the advantages of
this technology in improving educational effectiveness and explores the
mechanisms for its practical implementation in higher education

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