RISKS AND TYPES OF RISKS IN ENTREPRENEURSHIP

Abstract

Risk is a balance of possible income and losses, a balance of
exposure and non—exposure to the dangers of losses, and this balance is provided
by the entrepreneur himself. It is good if, at the same time, the entrepreneur
systematically represents the role and importance of certain objective factors of
entrepreneurial activity, as well as the impact on the results of the entrepreneur's
business qualities. To do this, it is advisable to clarify the content of two groups of
factors that affect the degree of riskiness of the business planned by the
entrepreneur, namely objective and subjective.